Nvidia CEO Defends RTX 5090’s High Price, Says ‘Gamers Won’t Save $100 by Choosing Something a Bit Worse’
[summaraize]
Nvidia has moved beyond just making graphics cards for gaming and is now a big name in AI technology. Still, gaming remains a key focus for them, with features like DLSS showing how AI improves gaming experiences. At CES, Nvidia revealed its new 5000 series, including the RTX 5090, which has caused a lot of discussion because of its high price.
The tech giant revealed the staggering price of the RTX 5090, and it’s a whopping $2,000! Yes, you read that right.
Jensen Huang Defends RTX 5090’s High Price
The RTX 5090’s price pint of $2,000 is double the cost of the RTX 5080. In an interview, Nvidia CEO Jensen Huang explained, “Once someone wants the best product, they will always choose the best. You know, the market isn’t so segmented. And our enthusiasts, if they want the best, they won’t settle for something slightly better or save $100 by choosing something a bit worse. They just want the best.”
Huang admitted the price is high but said it is aimed at users who already spend a lot on high-end PC parts, sound systems, and monitors. Nvidia also pointed out the 5000 series’ standout feature: an eightfold boost in performance for rendering, thanks to Multi Frame Generation Technology.
He said, “Ofcourse, $2,000 is not a small amount, and it’s certainly a high value. But keep in mind that this technology is being used in your home theater-level PC setup. And that PC—where you’ve probably already invested around $10,000 in your monitor and sound system—will definitely need the best GPU. So many of our customers are simply after the absolute best.”
The RTX 5090, built on Blackwell architecture, comes with 32GB of GDDR7 memory, twice the bandwidth of the 5080, over 21,000 CUDA cores, and 92 billion transistors. The prices in the series start at $549 for the 5070, $749 for the 5070 Ti, $999 for the 5080, and $1999 for the 5090.
Huang said the price reflects the RTX 5090’s powerful features and that it’s designed for users who want the very best. He also seemed confident that the price is justified given the advanced and unique features of the card.
Stay connected to MP1st and the latest news by following us on Bluesky, X, Facebook, TikTok, YouTube, and Google News.
Also, it has all those specs, but 575w is not enough to utilize it. It will be power-limited & that is a limit of the cable itself. It cannot be fixed. 5080 & 5070 Ti are the only relevant cards & anyone with a 4070 Ti Super or better should sit this one out until the refresh cycle comes. Anyone with a 3080 or better should only be eyeing the 5080 & anyone with a 3070 or better should only be eyeing the 5070 ti. 5070 is completely irrelevant & that tier is better served on competitor offerings. 5070 ti or 5080 is the only real option. 5090 will be dated before its double specs matter & it will not ever use the full potential, again, because 575w is not enough for what is in that card.