Report: Shueisha Trademark Filing Reveals Potential New Bleach Game
Only four months have passed since the release of the latest Bleach game, Bleach: Rebirth of Souls, but it seems another video game project related to the franchise may already be approaching on the horizon, or at least, that’s what a recent trademark application suggests.
The downside of it being just a trademark filing is that we can’t gather much more aside from the project’s name. But if we draw on previous cases, we can speculate on its nature and when it could be announced.
“Bleach: Mirrors High” Trademarked by Shueisha
The trademark in question is for a project called “BLEACH Mirrors High,” which was registered in Europe by the publisher Shueisha on July 23. It’s also worth noting that the registration information places it under categories 9 and 41 of the Nice Classification system, categories commonly used to classify video games among other products.
If we recall correctly, the existence of the most recent Bleach game mentioned before, Rebirth of Souls, was also revealed through a similar registration, trademarked and categorized the same way back in 2023. That game wouldn’t be revealed until about half a year after the filing, when it was officially announced at the Anime Expo with a trailer.
Assuming that Bleach: Mirrors High is a brand-new title, and if we follow the precedent from the previous incident, that could mean that this game is still far from being officially revealed. However, if the game were indeed close to an announcement and we had to speculate on its debut venue, the upcoming Gamescom next month comes to mind—but even that seems unlikely, considering that common franchise partners like Bandai Namco have already revealed their lineup for the event. Unless they’ve got surprises up their sleeves, everything points to Bleach not making an appearance.
As for platforms, we can’t rule out the possibility of it being a mobile-oriented game, but taking the registration’s classification into account, the chances of it being a title aimed at PC and consoles would be just as strong.
Should we discover any additional details about this title, we will keep you informed.
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