It’s no secret that wherever you are in the world, it’s still hard to snag a PS5 unless you resort to scalpers and resellers. While this is frustrating for a lot of gamers, Sony is frustrated as well.

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In an interview, PlayStation head honcho Jim Ryan mentioned that he is “frustrated” and “upset” at this, especially when resellers and bots get their hands on units. In the same chat, Ryan mentioned how they are pushing hard for retailers to make sure PS5 units get into “the right hands” as well.

This really frustrates me and upsets me, especially when resellers and bots manage to get their hands on stock…Sony is “working incredibly hard” with retail partners to get PS5s into “the right hands

Ryan points to the company’s own distribution service PlayStation Direct, which helps curb scalpers from getting multiple units, though there are ways to go around that, it is a step in the right direction.

Hopefully, this means that gamers will soon be able to get their hands on PS5 units directly from retailers soon.

Go check out the interview right here, where Ryan also talks about the PS5’s sizzling start to this generation, and more.

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