Battlefield 6 Beta Pushes EA’s Stock to All-Time High
It looks like the Battlefield 6 hype is the real deal, and it has cascaded to publisher Electronic Arts’ stock surging on Monday, when trading opened. The publisher and parent company of DICE has seen its market capitalization rise thanks to the very positive reception the Battlefield 6 open beta has gotten from streamers, press and the general gaming public.
The Battlefield 6 open beta kicked off its first weekend trail on August 9, with the second beta weekend planned to start this Thursday, August 14.
EA Stocks Surge Thanks to Battlefield 6 Beta Hype
EA’s shares rose as much as 4.7%, the stock’s biggest increase since July 30, which pushed the price to $176.11 per share, bringing the video game publisher’s market capitalization to $41.94 billion.
According to Jefferies analyst James Heaney (via SeekingAlpha), “This weekend’s beta test for Battlefield 6 was a success for EA,” and added, “Importantly the server performance was stable, and the player reception screened positive.”
Electronic Arts stock rose 32% in the last six months. YTD, the stock is trading up 20%, compared to the broader S&P 500 market, which is up 8.4%.
During the beta’s first full weekend, it managed to surpass Call of Duty’s all-time Steam concurrent player high, reaching over 500,000 players on Steam alone. The overall player number is surely higher, given that this doesn’t even factor in the player counts for the EA app launcher, Epic Games Store, the PS5, and Xbox Series X|S player bases. With news that a server browser is set to be tested soon, which is one of the most requested features from the community, more good news might be on EA’s horizon if player sentiment continues to go up.
The second beta weekend is kicking off later this week, adding a new map, new modes, and more. Players interested in trying it out, there are beta rewards you can earn for the full retail version when it launches in October.
Speaking of the beta, the publisher appears to have struck an unannounced marketing deal with PlayStation, as PS5 beta participants are not only getting double XP, but will also receive a PlayStation-exclusive beta reward at launch.
For those who played the beta, if you’re wondering why your enemies aren’t getting killed when you drop a building on them, DICE has explained why they changed it from Battlefield 3 and BF4.
Battlefield 6 will be released on October 10 on the PS5, Xbox Series X|S and PC.
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If THIS doesn’t show EA and their investors what happens when you actually listen to your players, then nothing ever will.