Report: Tencent and Guillemot Family Considering Ubisoft Buyout

by Taha October 4, 2024 12:57 pm in News
Ubisoft tencent

Ubisoft could soon see a major change in ownership. Tencent, the multi-billion dollar Chinese giant, and Ubisoft’s founding Guillemot family are reportedly exploring the possibility of taking Ubisoft private. This potential buyout is being considered as the company faces significant financial difficulties and declining stock prices. The buyout would give Tencent and the Guillemot family greater control and offer a chance to stabilize the company.

According to Bloomberg, Considerations are at an early stage, and no final decisions have been made. However, Ubisoft’s shares have dropped by 54% in 2024, following several high-profile games not meeting expectations, including Star Wars Outlaws and delays of the highly anticipated Assassin’s Creed Shadows. The Guillemot family holds 20.5% of Ubisoft’s shares, while Tencent has a 9.2% stake. The combined buyout could take the company private, potentially stabilizing it and avoiding external pressure from other investors.

Ubisoft has struggled throughout 2024, with disappointing results from titles like XDefiant and internal challenges, such as a planned employee strike in France. The company also faced cultural criticism around the release of Assassin’s Creed Shadows. To boost game sales, Ubisoft also returned to day-one Steam releases and moved away from exclusivity deals with the Epic Games Store.

Despite the recent financial struggles, including a significant dip in share value, Ubisoft’s stock surged by more than 30% after news of the potential buyout broke. Ubisoft, however, has not commented publicly on the situation.

At a glance, it looks like this deal would give Tencent and the Guillemot family more control over Ubisoft’s future and help move the company through its current financial struggles.

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Taha

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