Sony & LEGO Parent Company Invest $2 Billion Into Epic Games

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Sony and KIRKBI, the parent company behind LEGO, have announced a new round of funding for Epic Games today, amounting to $2 billion. This new investment is in support of Epic Games’ continued work on the metaverse. Check out the details on the announcement below.

As expanded upon in an official post, the newest round of investment comes from both Sony Group Corporation as well as KIRKBI, the family-owned holding and investment company behind The LEGO Group. Each party invested $1 billion, with all three companies highly valuing both creators and players, and aim to create new social entertainment exploring the connection between digital and physical worlds.

Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation, had this to say on the investment:

“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time. We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”

This news comes as a follow-up of sorts to Epic Games’ previous announcement of their partnership with LEGO, in which the two companies will be endeavouring to build their metaverse with children in mind. Check out their full announcement here.

Source: Epic Games

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