Ubisoft Facing Lawsuit Over Allegations Online Store & Ubisoft+ Shared Customer Info With Meta

While Ubisoft is already facing hardships when it comes to game sales and tumbling stock prices, it seems the studio will soon face yet another entanglement, and this time it’s with a new lawsuit.

The lawsuit identifies the plaintiffs as Trevor Lakes from California, and Alex Rajjoub from West Virginia, and it mentions how they were subscribed to Ubisoft+ and downloaded one game while they were logged into Facebook,  and didn’t know that Ubisoft was sharing their info to the social platform via Pixel’s tracking feature. The filing was made in the Northern District of California, with law firm Peiffer Wolf, which specializes in privacy issues, representing the plaintiffs.

For those not familiar with Meta’s Pixel tracking tool, it’s an analytics took that helps measure how effective Facebook ad campaigns are by monitoring the ations people take on a specific website. This tool can track pageviews, product views, adding to cart, starting checkout, purchases, etc. This isn’t the first time Meta’s Pixel has been the target of lawsuits either, as it also made waves last year in a suit filed by a hospital.

While no verdict has been handed just yet, this adds to Ubisoft’s list of problems that have plagued the company recently. Things have gotten so bad that a new report has surfaced stating that the Guillemot family, which owns the majority stake of Ubisoft, is now talking to Chinese mega company Tencent for a buyout.

We’ll keep you informed should anything substantial develop from this lawsuit.

More MP1st Reading:

• Ubisoft Monetization Director “Ashamed” and “Sad” at Gamers and Devs Wishing Company to Fail
• Report: Ubisoft Allegedly Using Bots to Promote Assassin’s Creed Shadows
• Ubisoft Not Worried About GTA 6, as Other Games Available During GTA’s Past Release Do Really Well Claims CEO

[Source: Bloomberg Law (login required)]

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