Battlefield Studios Boss: We Are “Never Chasing” a Competitor; Not the Way We Want to Create Games
Last year, Battlefield 6 managed to do the unthinkable as it (finally!) beat Call of Duty in terms of sales to be the best-selling premium game of 2025. Some franchise fans might not be as happy as publisher Electronic Arts is, given a large vocal minority has often voiced out how the Battlefield franchise was copying or chasing Call of Duty.
While the player base might think this, Rebecka Coutaz, head of the franchise’s multiple first-party studios and VP and GM of Battlefield Studios, doesn’t exactly agree.
Battlefield Studios GM Never Wants to Chase Competition
Speaking to GamesIndustry about the success of Battlefield 6 (and how it compares to Battlefield 2042), Coutaz talked about competition. While the executive feels competition is a good thing, she doesn’t believe in going after competitors, stating, “Of course we’re always looking into the competitive landscape. We are never chasing a competitor. That’s not the way that we create games. We wouldn’t make good games if we were chasing our competitors. We are making games because we believe in what we’re doing, because we’re listening to our players and what they want to do. Is competition good? Yes. It pushes us. It pushes us to take more risk, to be creative, to innovate, but we never chase any competition.”
Coutaz added, “The most important thing for us is the feedback from our players that they are engaged, that they are having fun and that they want more.”
Unless you’ve been living under a rock the past decade or so, chances are you’ve seen how EA marketed the Battlefield franchise ever since Call of Duty got big. Not only that, but EA aimed its sights squarely at the first-person military shooter market — something dominated by Call of Duty.
EA dropped its Battlefield Premium paid service, and instead focused on Battle Passes — something the Call of Duty franchise has earned money from significantly.
EA even went so far as to invite and round up Call of Duty content creators to promote Battlefield 6. What Coutaz said sounds nice on paper, but let’s be honest here: EA has tried to emulate Call of Duty for a long time now, and I don’t blame ’em. Just be honest about it, alright?
In related franchise news, Michael B. Jordan is reportedly producing and potentially starring in a Battlefield movie.
Save 5% on your next top-up, games, gift cards, and virtual currency at Eneba.
Use code MP1ST5 at checkout.
This website contains affiliate links. If you click a link and make a purchase, we may earn a commission at no additional cost to you. This helps support our work. Learn more on our affiliate page.
