Regardless if you’re a fan of the Call of Duty franchise or not, you have to admit, Activision has been making the right moves when it comes to nurturing the brand and making it grow. It seems EA is (kind of) in agreement, as it hired a former Call of Duty executive to lead the growth of the Battlefield franchise!
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EA has announced that Bryan Beede, former General Manager of Call of Duty (and Destiny), has been appointed as SVP and GM for the Battlefield franchise. Beede was part of Call of Duty’s live-service launch, which, of course, includes the mega-successful Call of Duty: Warzone.
Beede will be involved in this year’s Battlefield game, which is set to launch later this year, and even with Battlefield Mobile that’s set to hit gamers next year. It’s also believed that Beede will report directly to Respawn Entertainment head honcho Vince Zampella, who was also tapped to lead DICE LA.
Hopefully, this means we’ll see a more coherent push for the Battlefield franchise moving forward. Don’t forget, the reveal is set for next week, June 9!