Sony is still surprising gamers with very unlikely partnerships as of late. In case you didn’t know, the company responsible for the PlayStation signed a deal with Immersion. The deal included Haptic Feedback for VR and gaming controllers. Now, another unlikely deal has risen as a Sony Microsoft partnership has started to make its rounds.
The objective of the current strategic partnership between Sony and Microsoft is to further enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions. The two companies will explore joint development to support their respective game-streaming services. With this, the companies expect to deliver better experiences for their worldwide customers. Additionally, they expect to help content creators with this collaboration.
“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality.” said Kenichiro Yoshida, president and CEO of Sony. “For many years, Microsoft has been a key business partner for us. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.”
Meanwhile, Satya Nadella, the current CEO of Microsoft, added this comment. “Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
What could possibly come from this partnership? Would Sony and Microsoft both push for better developments for Cloud Gaming in the near future? Is this partnership going to help the PlayStation 5 and the next-gen Xbox? Only time will tell. However, it definitely seems like this year is going to be plagued with interesting announcements like this.